US analytics company SageMetrics has been acquired by BlueFreeway, a leading global provider of digital and interactive marketing services.

BlueFreeway will make an initial payment of $1.25m USD with additional performance based payments being earned over a three year period, 2008, 2009 and 2010.

SageMetrics, founded in 1997 and based in Los Angeles, California has a high profile client list including BBC, Virgin, Nintendo, Phillips Electronics, United Media and L’Oreal.

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