Google Analytics is free, so what's next?

There are three key areas that need to be considered in order to have in place a metrics system that can actually be used for driving business decisions:

1. Best practice installation
   - meaning that you have good clean data coming in that provides the complete visitor picture (pageviews, e-commerce transactions, contact/fill-in forms, Flash events, file downloads etc.)
2. Best practise configuration
   - defined goals, funnels, filters and visitor segmentation
3. Metrics understanding
   - staff training so that we can transfer our knowledge and you can grow your business

Google provides a great web analytics platform that is free to use. If you are happy with self help, then there are many DIY online resources available for for you to choose from. There is now also a comprehensive book aimed at marketers and webmasters entitled Advanced Web Metrics with Google Analytics by Brian Clifton.

However, the more complex a website becomes the more help required in deploying a web metrics platform across your organisation. This is what we provide with our range of professional services.

Essentially, our team has the expertise and experience to ensure you use all the powerful features of Google Analytics. Whether you are a "pure-play" website or have bricks and mortar stores across Europe, we specialise in enterprise implementations, analysis, interpretation and integration of web visitor data with other parts of your business.

If you would like to discuss any aspect of our professional services, please call +44 (0) 870 7273 566