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Google Analytics Training

As authorised Google Partners we provide high caliber analytics training for agencies and clients. Our bespoke One-to-One training is limited to small groups, working specifically with your data and a personalised syllabus. The syllabus is built abround the book Advanced Web Metrics with Google Analytics by Brian Clifton

Bespoke One-to-One Training

Our Bespoke two day Google Analytics training is specifically designed for organisations that wish to train their marketing and web teams in all aspects of Google Analytics - using your own data. Training sessions are tailored to your needs, with the exact syllabus determined by your staff's existing knowledge and business requirements.

Please note, this is not classroom training. We walk you through your data and your reports at the level and pace that is correct for your team. The result is that you receive "consultative training" that is highly relevant to your business. Because of this, groups are limited to a maximum of 8 people.

We have split the training into 2 days to make sure the content is aimed at relevant attendee’s.

Typical Ciriculum:

DAY 1 - aimed at Marketers and Analysts focusing on report interpretation

  • How Google Analytics Works - high level overview
  • Key Google Analytics Reports
    • Dashboards
    • Where are my visitors coming from? Which referrers, campaigns, emails
    • What are they doing on the site? What are the key touch points?
    • What products are they buying and from which referrers?
  • Using the Results
    • Understanding Goals & Funnel Paths
    • Using Filters & Profiles
    • Establishing Max. CPCs
    • Other Useful Data (web design parameters, geo location, etc.)
  • Report Manipulation
    • Ad Hoc Filtering
    • Date Management & Comparison
    • Cross-Segmentation
  • Reporting Practical - hands on session
  • Track All Your Campaigns
    • Track Paid Advertising - ppc, banners
    • Track Email Marketing
    • Track Offline Marketing

DAY 2 - aimed at aimed at implementers (webmasters/developers) who have a good knowledge of html and JavaScript

  • Best Practise Installation Guide
    • The Google Analytics tracking Code
    • Accounts vs. Profiles
    • Getting the Data in - (tagging multiple pages, dynamic vs. static)
  • Google Analytics Administration & User Management
  • Advanced Implementation
    • Goals and Funnel Paths
    • Filtering
    • Segmenting & Labeling Visitors
    • Capturing eCommerce transactions
    • Tracking across multiple domains (e.g. payment gateways)
  • Tracking Non-Standard Activities
    • e.g. file downloads, outbound links, Flash events, digital collateral...

All sessions include practical, hands-on training where appropriate.

For One-to-One training enquiries call: +44 (0) 870 7273 566.

All prices exclude VAT.