Professional Services

As official Google Partners, we are on hand to discuss pre-sales questions regarding Google Analytics and Urchin software. We can walk you through the various features of Urchin and/or Google Analytics via a phone or personal demonstration. If you would like to discuss any aspect of our professional services, please call +44 (0) 870 7273 566.

In addition to helping you determine which product best fits your business needs, the following post sales professional services are available:

Step 1: Training

Metrics understanding is key to being able to move from "eye glazing" data to actionable information. With our knowledge transfer program we bring you up to speed with installation, configuration, terminology and usage. This provides you with the knowledge to manage your account yourself and make an informed decisions as to what services from us can help you move to the next level in your business. Our aim is for you to drive the decision making process from within your organisation.

Our Bespoke two day Google Analytics training is specifically designed for organisations that wish to train their marketing and web teams in all aspects of Google Analytics - using your own data. Training sessions are tailored to your needs, with the exact syllabus determined by your staff's existing knowledge and business requirements.

Step 2: Best Practice implementation

With training in place and your team on the same page, we support you during implementation. This usually takes the form of a Site Tracking Assessment Document (STAD) where we evaluate and your needs and guide your team/agency through the entire process of obtaining good, clean web visitor data. The final process is a site wide audit to verify your metrics and configure goals and funnels.

Key areas we can include for your implementation:

• Site scan all pages to check for the correct GATC
• Ensure data is clean and filtered correctly
• Ensure download files are tracked (PDF, EXE, XLS, DOC, PPT etc)
• Ensure all paid marketing campaigns are tracked (Adwords, YSM, adCenter, banners etc.)
• Ensure Adwords cost data is imported correctly
• Ensure links within digital collateral are being tracked
• Ensure tranasctions are being tracked (if applicable)
• Ensure email marketing campaigns are tracked
• Ensure outbound links are tracked
• Ensure Error pages are tracked and flagged to the design team

Step 3: Analysis & Interpretation - getting the most out of your data

With the ever changing face of the web, visitor behaviour is continuously evolving. Our analysis and interpretation can be used to compliment your team, helping provide answers to the the often asked question of "so what?" or "what do we do about it?"

Our expertise is in understanding your data at the visitor level. This allows you to make informed, data driven decisions for your online strategy. For example, turning raw numbers into actionable data will establish where exactly your traffic comes from, which marketing initiatives (online or offline) work, and which search engines and keywords provide the best conversions. Other areas include: what mediums (pay-per-click, SEO, email, banners, affiliates etc) give the best ROI, what opportunities are being missed, can your website cope with demand, is your checkout process turning customers away, which visitor segments are good for business, what is the level of 'noise' that should be ignored or filtered out?

Step 4: Optimisation

With accurate data coming in (Step 2) and a good understanding of visitor behaviour (Step 3), optimising your web site and marketing campaigns for maximum ROI is the next step. We work with major brands to improve the visitor experience, build better engagement and ultimately improve conversion rates/lead generation. Client details are kept confidential, though our average increase in ROI currently stands at 321%.

All of the above processes are important to building a successful e-metrics platform within your organisation and GA-Experts is here to guide you through the steps. Over time, web analytics will improve your bottom line, can help you motivate/reward staff and provide a benchmark for testing new initiatives.